ABOUT 

Welcome to my online transformation coaching business! My name is Justin, and I’m the founder of TransformU Online Coaching with over 10 years of knowledge and experience in the field. 

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As a teenager, I struggled with my weight, body image, and lacked self-confidence. I was afraid to take my top off in front of others, often resorting to pleading with my parents to write me sick notes so I could miss sport or swimming classes in school, or wear t-shirts in the pool and at the beach on holiday, and eventually I knew I needed to make a change. Just before I turned 18, I discovered a passion for resistance training, nutrition, and bodybuilding, and that's when everything changed. 

I became fascinated with the science of nutrition and fitness, and I spent countless hours researching and learning everything I could. I read every book, invested hours watching videos and listening to podcasts, attended seminars, and talked to every expert I could find. I transformed my own body whilst maintaining a fulfilling and active social life, and now I want to help others do the same. 

Over the last 15 years, I have been dedicated to refining and advancing my knowledge in nutrition and training enabling me to help others on their own individual journeys.

My approach to coaching is simple: I focus on sustainable, long-term solutions that fit each individual's unique needs and lifestyle. I believe in creating a personalised plan that includes both nutrition and training, as well as support and accountability along the way. 

My mission is to help you transform your body and your life, just like I did. Whether you want to lose weight, build muscle, or simply feel better in your own skin, I am here to guide you every step of the way. 

Thank you for considering me as your coach, and I look forward to working with you!